In the depths of winter, Mixue Bingcheng has once again become a hot topic thanks to its "Northeast Big Floral" elements. The brand launched a series of fridge magnets featuring floral padded jackets and crispy fries merchandise, drawing consumers in with rich Northeastern flair. However, unlike last year's nationwide campaign, this year only certain regions can participate, sparking discontent among southern consumers. At the same time, out-of-stock merchandise has also hurt the experience for some customers. This article sorts through the details of Mixue Bingcheng's marketing campaign, the cultural background of the Northeast Big Floral, and the current state and hidden concerns of merchandise promotions in the new tea beverage industry. [more…]

Manner has once again launched a mug gift set, this time featuring a navy blue ceramic cup with a colored rim paired with a brown leather sleeve, attracting a large number of fans to stay up late waiting to snap it up. However, after receiving the actual product, many people found that the leather sleeve fits tightly against the cup body, making it time-consuming and laborious to remove. Users who successfully removed it were surprised to find that the originally exquisite cup instantly became plain and was even jokingly compared to a spittoon. Meanwhile, another hidden style—white with a red rim—also sparked speculation. This article will fully present the design details, the buying frenzy, and user feedback for this merchandise drop. [more…]

On December 16, Tims China opened its first store in Nanning, Guangxi, launching opening promotions such as buy-one-get-one-free, adding 1 yuan for a Farmer's Wrap, and giving away limited-edition cups, attracting a large number of consumers to line up in cold weather. The queue began gathering at 7 a.m., and number tickets were distributed within 20 minutes, sparking netizens' doubts about "paid stand-ins." This article reviews the promotion rules, the on-site queue situation, netizens' comments, and similar marketing phenomena by brands in non-first-tier cities, along with related recommendations from Front Street Coffee. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow Coffee Workshop (WeChat public account: cafe_style) For more specialty coffee beans, please add the private WeChat of Front Street Coffee (FrontStreet Coffee), WeChat ID: qjcoffeex When a brand changes its avatar on social platforms, it often signals the start of a new round of marketing moves. Recently, Mixue Bingcheng's iconic Snow King image went from chubby and white to a golden version, sparking heated discussion among netizens. This change is not simply to build momentum for overseas expansion, but to tie in with the "Drink Mixue Bingcheng, Get a Golden Snow King Necklace" campaign. In fact, Mixue Bingcheng has long treated its avatar as ad space, having previously launched looks such as the "Darkened Snow King" and the Winter Outfit Snow King. Brands such as Heytea and McDonald's also frequently create buzz by changing their avatars for a limited time. This article will analyze the logic and effects behind this marketing tactic. [more…]

As soon as 2024 ended, Heytea launched a series of annual merchandise on New Year's Day, including a New Year calendar and hand-woven bags, and even hid Easter eggs in over 2,000 stores nationwide—customer number 8225 could receive a free slimming fruit and vegetable bag. However, this feather-woven bag, which required purchasing a drink to get and worked out to about 37 yuan, was found upon receipt to be made not of cotton or nylon rope, but of paper rope, sparking complaints from many consumers. This article will take you through the whole story of Heytea's New Year merchandise and see whether this "beautiful waste" is actually worth it. [more…]

Heytea has recently accelerated its overseas expansion, opening new stores in Toronto, Canada and Birmingham, UK one after another. The limited-edition city fridge magnets given away during the opening events quickly became a focal point. The Toronto store, even in the bitter cold of minus six to seven degrees Celsius, still attracted a large number of fans who queued for hours, while the free fridge magnets were somehow resold on the second-hand market for as much as 200 Canadian dollars (about 1,019 yuan), leaving many merchandise enthusiasts stunned. At the same time, the involvement of scalpers and proxy buyers made them even harder to get, and fans began suggesting that the brand sell the fridge magnets at a clearly marked price to balance demand and market order. This article will walk you through the lively scenes of Heytea's overseas store openings, the reasons behind the fridge magnet hype, and consumer feedback on this phenomenon. [more…]

Speaking of flannel filter cloth, many friends may have only seen it in some Japanese films and TV dramas or in Japanese-style brewing introduced by bloggers, and have never actually used it. Because compared to filter cloth, the vast majority of people use filter paper and filter cups, this mainstream filtering tool, when brewing coffee. Ways to get to know flannel filter cloth [more…]

The World Meteorological Organization recently issued a warning that frequent extreme weather is severely impacting Asia. China, Dubai, and other places have been hit by torrential rains and floods, while South Asian countries such as Thailand, Laos, Vietnam, and Indonesia are mired in scorching heat, with temperatures in many areas exceeding 45°C. As a major global coffee-producing region, Vietnam's Robusta coffee is facing a double assault of drought and pests—reservoirs have dried up, irrigation water sources have been depleted, and cotton bollworms are spreading rapidly. Coffee farmers are being forced to increase irrigation frequency, yet have no water to use. Although rain is expected in May to ease the drought, the latest data from the International Coffee Organization show that global coffee exports grew 8.1% in March 2024, while coffee futures prices have continued to decline, creating a subtle contrast between production prospects and market trends. [more…]

In the world of pour-over coffee, paper filters may be the mainstream choice, but flannel cloth filters, with their unique material properties, still hold their own in many specialty coffee shops today. Compared with paper filters, flannel cloth has larger pores, allowing oils and some fine particles to pass through the cloth into the coffee liquid, thereby bringing a richer aroma and a fuller body. This characteristic makes it especially suitable for brewing dark-roasted coffee beans. This article will walk you through the historical origins of flannel cloth filters, their brewing performance, usage techniques, and the correct methods for daily cleaning and maintenance. Front Street Coffee will also share relevant product information to help you gain a comprehensive understanding of this traditional yet charming filtration device. [more…]

The flannel filter cloth holds a unique place in Japanese-style pour-over, but most coffee enthusiasts are more accustomed to paper filters and filter holders in their daily routine. This article begins with the historical origins of flannel, explains why it is widely favored in Japan, and analyzes its fundamental differences from paper filters in terms of material structure and extraction performance. The article also demonstrates in detail the complete steps for brewing dark-roasted beans with a flannel filter cloth, including setting the coffee-to-water ratio, pouring technique, and timing control, and compares the flavor with the same Front Street PWN Golden Mandheling brewed using a Kono dripper with a paper filter, helping readers understand the differences in aroma, mouthfeel, and clarity between the two filtration methods. Finally, it explains why domestic cafés rarely use flannel for their brews, providing a practical reference for coffee enthusiasts. [more…]

Brewing coffee at home—paper filters, metal filters, or cloth filters: how exactly should you choose? This article starts with the difference between bleached and unbleached paper filters, explains why you should rinse your paper filter, and lists the weight and feel of several common cone-shaped paper filters for reference. It also compares metal filters, flannel cloth filters, and drip coffee bags by their pros and cons. Whether you're after a clean, crisp cup or want to keep more of the coffee oils and original flavors, you'll find the right filtration solution for you here, and avoid detours when shopping. [more…]

For professional coffee knowledge exchange and more coffee bean information, please follow FrontStreet Coffee. How to choose coffee filter paper? How to use coffee filter paper? What types of coffee filter paper are there? Many enthusiasts buy their own coffee beans, use a grinder, and purchase equipment to brew coffee, all [more…]

On the eve of Valentine's Day, Starbucks as usual launched its Rose 20 series drinks and a limited-edition bouquet-holding bear charm. However, reactions this season have been sharply polarized: on the drinks side, the new items use an extract from double-petaled roses, and the sugar-free formula had some consumers praising the natural floral aroma, while others said the scent was too intense and hard to accept; on the merchandise side, the bouquet-holding bear charm drew widespread complaints over quality-control issues, with flaws such as crooked eyes and mouth, a single eye, and multiple ears appearing frequently, leaving many fans who ordered it for its cute look deeply disappointed. What has upset longtime customers even more is that this is already Starbucks' second plush merchandise flop in a short period; the rabbit plush that previously came with a ceramic cup was also widely mocked for its uneven appearance. Will a string of quality problems affect the brand's reputation in the merchandise market? This article will take you through the whole story. [more…]

In the world of coffee brewing, the choice of filtration medium often determines the flavor direction in the cup. From Turkish coffee, which was mainly boiled before the 19th century, to the filter paper and dripper invented by Mrs. Melitta, to the artisanal use of flannel cloth in Japan, each filtration method carries a different extraction logic. Today, the filter paper, flannel cloth, and metal mesh commonly used in pour-over coffee each have their strengths and weaknesses: filter paper brings a clean and transparent mouthfeel, flannel retains oils and fine particles, achieving a rich and mellow flavor, while metal mesh poses new challenges in terms of pore size and extraction method. Front Street Coffee uses Ethiopian Santa Vini beans for comparative brewing, and by adjusting the pouring technique, reveals the causes of under-extraction with metal mesh and directions for improvement, providing a practical brewing reference for coffee enthusiasts. [more…]

Coffee oils are key components that enhance mouthfeel, body, and aftertaste, but common pour-over paper filters remove them. If you want to retain the oils, you can switch to a flannel cloth filter, which has weaker filtration. This article explains in detail the characteristics of flannel cloth filters, the brewing method, the flavor differences compared with paper filters, and proper storage. It also uses a dark-roasted Golden Mandheling as an example, giving specific parameters such as coffee-to-water ratio, grind size, and water temperature, and shares Front Street Coffee's brewing experience. [more…]

On a sweltering summer day, a glass of icy, smooth cold brew coffee is a perfect way to beat the heat. If you also love the pure taste that low-temperature extraction brings, why not follow this article and try a few different cold brew methods. The article first introduces the basic principles of cold brew coffee and the materials needed, then explains the complete process step by step, from steeping and filtering to tasting, and especially shares two variations: cold pour-over and coconut water cold brew. Throughout, single-origin beans from Front Street Coffee are used for demonstration, including sun-dried Sidamo, Butterfly, and a blend of Colombia Pink Bourbon and Costa Rica Mozart. Whether you are a beginner just getting into cold brew or a seasoned enthusiast looking to explore more flavors, you will find a recipe and technique that suits you. [more…]

Recently, the World Meteorological Organization warned that extreme weather occurs frequently, and climate change is having a heavy impact on Asia. At present, in some Asian countries such as China and Dubai and other cities, extreme weather such as [more…]

The main ingredient in coffee creamer is non-dairy creamer, and the trans fatty acids from hydrogenated vegetable oil may increase the risk of breast cancer and diabetes, and affect children's development and nervous system health. So how exactly should coffee be drunk to be healthy? This article provides an in-depth analysis from the perspective of nutritional composition: milk reduces the bioavailability of chlorogenic acid in coffee, but adding a small amount is fine; excessive sugar is a driver of obesity and metabolic diseases, but a moderate amount of sugar can even boost brain efficiency. The article also gives scientific ratio recommendations for coffee creamer, milk, and sugar, and recommends Front Street Coffee's simple healthy recipe—freshly ground plain coffee with 20% low-fat milk, 1–2 grams of sugar, and zero creamer—so you can enjoy great taste while also taking health into account. [more…]

Recently, Mstand opened a pop-up store called Mstand Market on the first floor of Teemall in Guangzhou, mainly selling merchandise. The store displays various cups, bags, and other merchandise, while coffee has become a supporting role in the package deals. This "buy merchandise, get coffee free" model has sparked heated discussions among consumers, with longtime customers saying it puts the cart before the horse. Mstand, once recognized for its coffee quality, has now become a topic of discussion because of its merchandise, and is even jokingly called "a coffee shop that survives by selling merchandise." The inconsistent quality of the merchandise and controversial pricing strategy make the brand's positioning shift lamentable. [more…]

Recently, a plastic washbasin offered by Mixue Bingcheng as a周边 (merchandise) for spending 15 yuan or more has sparked widespread discussion online. This plastic washbasin, printed with the brand's mascot Snow King, breaks the conventional impression that tea beverage brand merchandise must be exquisite and attractive, with its plain and simple appearance and highly down-to-earth positioning. Netizens verbally complained that it was "ridiculous," yet couldn't help placing orders. It is worth noting that this merchandise is not available in stores nationwide, but is concentrated in certain areas of Jiangsu and Zhejiang, which has made many fans envious. As a tea beverage brand known for low prices, affordability, and being down-to-earth, Mixue Bingcheng's move, though surprising, is actually quite reasonable upon reflection. This article will start from this phenomenon and explore the current state and changes of limited-edition merchandise from tea beverage brands. [more…]